Accessibility strategy, project management & content delivery

Accessibility strategy, project management & content delivery

AccessiWeb, Paris 2016

• Twitter: @LeonieWatson
• Blog:     tink.uk
• Github: github.com/ljwatson

Accessibility strategy

Accessibility policy

Define your digital accessibility goals and a timetable for achieving them

Accessibility champions

People with experience and knowledge of digital accessibility

Everyone's responsibility

Professional pride, professional development, and quality metrics

Accessibility resources

Training, guidelines, frameworks and libraries

Accessibility project management: Waterfall

Accessibility brief

Include accessibility requirements in the project brief

Accessibility checks

• Design
• Interaction
• Code templates
• Content

Usability testing

Test with disabled and older people from your target audience

Project completion

Make launch dependent on meeting the accessibility brief

Accessibility project management: Agile

User stories

Make accessibility part of every user story

Task completion

Make accessibility a requirement for task completion

Accessibility tools

Use accessibility tools as part of the build process

Accessibility checks

Carry out light accessibility checks in every sprint

Usability testing

Test with disabled and older people after milestone sprints

Content delivery: Social networking

Brand trust

• Use consistent images and colours
• Use consistent words and phrases
• Keep messages simple

Facebook

• 1.7 billion monthly users
• 1.3 billion daily users
• 4.5 billion likes generated daily

Facebook accessibility features

• Keyboard shortcuts
• Automatic alt texts

Facebook content

• Use captions to describe images
• Do not use text in images
• Use plain and simple language

Facebook alternatives

• m.facebook.com
• Native apps

YouTube

• 1 billion daily users
• 4 billion videos watched daily
• 6 billion hours of video watched monthly

YouTube accessibility features

• Keyboard shortcuts
• Autocaps

YouTube content

• Provide a transcript
• Provide audio description

YouTube alternatives

• Native apps

Twitter

• 313 million daily users
• 500 million daily tweets
• 350 thousand tweets every minute

Twitter accessibility features

• Keyboard shortcuts
• Alt text for images

Twitter content

• Use proper words and avoid acronyms
• Capitalise the first letter of words in #HashTags
• Provide alt texts

Twitter alternatives

• Easy Chirp
• Native apps
• Desktop apps